Google Analytics (GA4) · Agency access
How to Give an Agency Access to Google Analytics (GA4)
GA4 access is managed per property, so you add the agency by email with a specific role, no password sharing. Analytics is the step most teams forget, so it's worth granting at the same time as ad accounts.
Step by step
- 1
Open Admin in GA4
In Google Analytics, click Admin (the gear, bottom-left).
- 2
Choose Property Access Management
Make sure the correct property is selected, then open Property Access Management.
- 3
Add the agency by email
Click the plus, choose Add users, and enter the agency's Google account email.
- 4
Assign the role and save
Pick Analyst or Editor for most agency work, decide whether to email an invite, and save.
Choosing the right access level
GA4 roles: Viewer (read), Analyst (read + edit reports), Editor (configure the property), and Administrator (manage users). Most agencies need Analyst or Editor.
Doing this for every platform, on every client?
That's the chase AutoStack ends. One branded link requests access to Google Analytics (GA4) and the rest of your stack at the right permission level, tracked as state, with no password emails.
See how AutoStack collects access in one linkFrequently asked questions
Can I give GA4 access without sharing my Google password?
Yes. Property Access Management adds the agency's own Google account by email, so they sign in with their credentials, not yours.
What GA4 role should an agency have?
Analyst lets them build and edit reports; Editor lets them configure the property (events, conversions). Administrator is only needed to manage other users.
How do I remove GA4 access?
In Property Access Management, select the user and remove them. Their access ends right away.
More access guides
Stop chasing logins
See how AutoStack collects every account access through one branded link, before kickoff, not during it.